Marketing's 7P's
For this term we are focusing on creating our own brand that would attract the consumers in Singapore.
But before the final term on April, we are researching about the market in Singapore and we were introduced to 7P's instead of the ordinary 4P's in marketing mix.
4Ps =
Product
Price
Place
Promotion
+ another 3Ps =
Physical Evidence
People
Process
For more information of each category, see image below or click the image:
At first marketing 7P's were confusing, however after a while and various research, it is a lot more simpler than I thought.
Physical Evidence is basically marketing collaterals, it can be your logo, websites and more while People are those who are running the company/brand, and Process is how the will the products reach its owner (basically related to customer service and indirectly distribution).
In conclusion, I am writing about Marketing 7P's because I need to have a simpler explanation of each as well as to educate my readers that there are so much more than just a "brand" or business. For us fashion marketing students, we have to consider all these factors in order to come up with a business plan.
- Stephanie Steven
