Malaysia for FFI

FFI stands for Future Fashion Innovators, it is another module with my lecturer Joyce Lai.

For this assignment, it focuses on revitalizing the promotion campaigns for a certain brand outside Singapore. We were not allowed to choose a brand from Singapore because we will have to choose a brand from Singapore for our final year project next term on January 2018.

I choose the Malaysian brand SEED because most of the products are trendy and it has potential to increase the company's profit with proper promotion campaign strategies. SEED is a brand under a mother company known as Padini Holdings Berhad in Malaysia, Padini has over 30 retail outlets in Malaysia therefore, the strengths of this company is its broad distribution.

I created a catalogue, promotion campaign video on social medias, as well as a revitalized version of their e-commerce website for this assignment.

This assignment is very important for me as well as the fashion show that we have to organize for FutureProof module,

Im juggling my time and trying to manage my time well for both modules.

SEED's website that I created: SEED

Instagram: @seedfashionmy

Facebook: @seedfashionmy Youtube: seed

One of the example voucher that I did for SEED: