SEED

Padini started from humble beginnings in the apparel industry; our roots are in the manufacturing, trading and supplying of garments to retailers and distributors. However, driven by a vision, we ventured into distribution and retail by creating our own brands catering to specific consumer niches.

Today, Padini Group is a leader in the multibillion textile and garment industry in Malaysia. We have nine labels in our family of brands and retail in 330 freestanding stores, franchised outlets and consignment counters in Malaysia and around the world. Our labels proudly carry the Made in Malaysia stamp abroad in Bahrain, Brunei, Cambodia, Egypt, Indonesia, Kuwait, Morocco, Myanmar, Oman, Pakistan, Philippines, Qatar, Saudi Arabia, Syria, Thailand and United Arab Emirates.

We address fashion conscious consumers of both genders and all ages through our ten distinct brands: Padini, Seed, Padini Authentics, PDI, P&Co, Vincci, Vincci Accessories, Tizio, Miki Kids and Brands Outlet. Each of these labels represents a particular fashion philosophy and encompasses a comprehensive range of products that fit into our targeted consumer’s universe.

 

Now, our brand Seed focuses to attract women in Malaysia to shop in-store and online for more options. Our website has been revamped to look better and up-to-date for us to merge with technology, together.